YOU DON’T GET SECOND CHANCES AT FIRST THINGS.
Battle-tested marketing strategies and capabilities to help entrepreneurial leaders and start-ups align technology-driven aspirations with business growth and impact.
Ready to take your brand and business to the next level? Are you at an inflection point?
F1RST provides senior marketing and communications expertise for tech founders as well as VC and PE growth-stage portfolio companies to tackle high priorities first We love inflection points - whether launches, new customer discovery, brand repositioning, partner strategies, market expansion, marketing realignment, reimagined digital presence or other game changing moves.
Jacquie Amacher is a serial marketing leader, consultant, advisor and mentor for tech ventures - a practitioner to jump in as a consultant or as a fractional CMO/SVP/Chief-Get-It-Done who brings adaptable strategies, frameworks and years of executing successful new venture launches, marketing operations, integrated marketing campaigns, and growth strategies. And a global team of the best functional experts in the b2b tech space too.
For your company or your portfolio company, your ‘need it now’ marketing leadership is here.
We don’t mind the gory and we don’t need the glory. We just roll up our sleeves and get it done.
F1RST elevates marketing and communication efforts for results that matter.
Fractional or project-based model to partner with in-house teams for hands-on consulting and execution with the goal of aligning technology aspirations with business growth and impact:
Pitches that strike a balance between product and purpose
pitch your ‘why’ and value proposition with clarity, substance, and differentiation while equipping sales teams with content and marketing and sales assets
Launch something new with impact
whether from stealth mode, a new product, or into a new market, launch with clear purpose and integrated marketing communications alignment for measurable results
Execute a winning go-to-market strategy
create an on-strategy, KPI-driven plan to bring new products or services to market with business and customer impact to drive awareness, demand, and acquisition
Create a brand position that can be owned by you
define your brand position and create a distinctive value proposition - activate through thought leadership, harnessing stakeholders, media, and analysts for buzz, credibility, and industry recognition
Drive leads, accelerate growth
sales enablement, high performance website, data-driven case studies, and integrated digital marketing to accelerate awareness, inspire understanding, and generate leads
Meet your buyers where they are
insightful buyer personas to fuel engaging content marketing campaigns, product marketing plans, and other inbound marketing programs
Communicate distinctively via compelling messaging
clear, credible and consistent key messages supported by a cascading architecture bring value propositions to life and integrate teams
Shout-out customer success
whether for investor pitch decks or sales prospects, showcase data-driven customer success and impact via content and co-marketing programs, video profiles, testimonials, storytelling and more
Praise.
“After Jacquie joined one of my fintech portfolio companies to lead marketing, she put communications, thought leadership, sales enablement and demand generation plans in place that not only drove global awareness, understanding and demand, but also laid the groundwork for a successful Series B funding round.”
“Jacquie is smart, she’s professional and she’s passionate. She gets the best out of the people around her with her infectious enthusiasm and drive. And this approach pushes everyone around her to think bigger and strive for better.”
“Jacquie is the complete package. She designs thoughtful and holistic marketing strategies and plans - and brings a multi-disciplined team together to bring them to life. Jacquie is absolutely a person I’d want in my corner any day, on any project”
“Jacquie joined Juvo, while in stealth mode, as our first marketer and orchestrated Juvo’s global launch less than a year later, resulting in global mobile-operator demand, top-tier press, and award-winning industry recognition. Her ability to quickly grasp Juvo’s marketing needs, formulate an overarching strategy and plan, and work closely with the team to drive execution was instrumental to our success.”
“Jacquie and team were wonderful to work with. She pushed us to make sure we made the most of every PR opportunity. She was organized, creative, proactive and gave us so much insight into our business! Jacquie has become a trusted advisor, who proved in the first meeting that she had our backs.”
START-UPS HAVE A THING FOR FIRSTS.
F1RST does too.
We partner with early-stage b2b tech companies who are ready to kick-in growth but don’t want to do too much and don’t want to do too little. Just what’s right.
Find out more about us.
