F1RST is led by Jacquie Amacher, an innovative leader in the world of brand strategy and marketing for high-growth tech companies and pioneering new ventures, recognized for her unwavering focus on delivering impactful results and shaping competitive edge.

With a career spanning over two decades, Jacquie has been a driving force behind innovative advertising, integrated marketing, corporate communications, and partner strategies within technology, cellular/mobile, and fintech sectors. Her expertise extends across diverse landscapes, as she has successfully built brands, led teams, and shaped marketing operations for Fortune 100 companies, corporate ventures and start-ups, and across agency and client roles. Drawing from her extensive experience as both an agency professional and a client-side strategist, Jacquie brings divergent perspectives that fuel her integrated yet discerning approach and is recognized for architecting comprehensive brand and messaging strategies to drive distinctive marketing and communications campaigns, sales enablement, and industry thought leadership.

As a consultant or fractional CMO, she partners with early and growth-stage tech companies to elevate their go-to-market strategies and marketing efforts for traction, growth, and scale. At home working alongside CEOs, product teams, engineers, data scientists, innovation teams, advisors and investors, Jacquie simplifies the complex into compelling customer-first positioning strategies and go-to-market plans.

Serving integral roles in developing and scaling innovative businesses that leverage technology in new ways to solve complex pain points and problems, Jacquie has created and led early-stage FinTech, ConTech, and multiple tech-driven consumer solutions brand and marketing communications strategies. Drawn to aligning business aspirations with public good, Jacquie has also worked with fintechs to drive financial inclusion in developing countries.

In the mobile technology ecosystem, Jacquie led teams to execute complex marketing strategies and programs to launch Verizon’s first digital networks and mobile devices, short messaging services (SMS), and mobile financial services. In these capacities, Jacquie was at the forefront of high-profile product and digital mobile service launches and campaigns from leading-sector companies including Verizon and Motorola, launching the iconic “Hello Moto” campaign.

In addition to professional mentoring at Chicago’s Innovation Hub, 1871, and TechStars, Jacquie sits on start-up advisory boards, Buoy, Mulley, and LifeWeb360; is an Executive-in-Residence teaching Entrepreneurial Marketing and Consumer Behavior at Colorado College; serves as a fintech pitch advisor and judge; and conducts workshops at various incubators.

Jacquie, an explorer and truth-seeker by nature, is an avid traveler, an adventurer and a wellness enthusiast with a strong passion for social activism. And, she believes in the power of good oat milk latte to tackle almost anything.